For their digital rebrand, BAGSINPROGRESS wanted a website that directly communicated the minimal aesthetic and practical functionality of their products. The aim was to define the brand, without an excess of story. The result was a single-page scrolling website with custom graphics inspired by a dictionary.
The site visuals are clean and full-bleed, showcasing the product. The brand's quirkiness shines through in the succinct, but stylized dictionary entry-style copy.