For their digital rebrand, BAGSINPROGRESS wanted a website that directly communicated the minimal aesthetic and practical functionality of their products. The aim was to define the brand, without an excess of story. The result was a single-page scrolling website with custom graphics inspired by a dictionary. 

The site visuals are clean and full-bleed, showcasing the product. The brand's quirkiness shines through in the succinct, but stylized dictionary entry-style copy. 


Visit the BAGSINPROGRESS website→

Working with Blot was fun and eye-opening experience. They work proactively and professionally with refreshing ideas. I really liked the package with the combination of design and excellent texts.
— Chiharu Hayashi, Founder of BAGSINPROGRESS